It’s not easy to build and retain an engaged following on Instagram. As such, brands look for alternative ways through which they can grow their accounts without investing too much time and effort. One of the most common alternatives is automation through Instagram bots. Bots are designed to help you with some of the repetitive tasks such as commenting, liking, and following.
That is because the manner in which it works is unlikely to raise eyebrows. Hence, if you want to automate your account, there are parameters that you should be looking for in your bot. Such parameters include;
The risk factor
Ask yourself the sort of risk you are exposing your account or brand to before using an automation tool. Some bots are low risk and only engage in limited and safe activities as scheduled by you. However, others are high risk and can go on a rampage leaving senseless and irrelevant comments everywhere or following and unfollowing large numbers at once. Such activity reflects badly on your brand and can easily get your account suspended or banned.
Ease of Use
Before subscribing to any bot service, it’s important you understand how it works. Essentially, a bot is supposed to make your work easier, hence it should be user-friendly. Look for one with a well laid out interface that makes it easy to navigate through. A reliable bot service should be easy to use, even if you are using it for the first time. It should not take you long to figure out how it works.
How the bot functions is also an important consideration worth taking into thought. Some automation tools are designed to notify you before they take any action whereas others can work across different social media platforms. Thus, take your needs into account and look for an automation tool that meets those requirements.
Getting a free trial inspires confidence in the product. With a free trial, you get to use the service for a couple of days for free. If you are satisfied with the product or the service, you can pay up and continue enjoying its wonderful benefits. However, if the product does not meet your requirements, you don’t have to pay but rather look for one that meets your needs.
Bots come in handy if you lack the time, skills or the know-how required to grow your account organically. However, remember that automation can never replace human interaction. Thus, follow up on your bot activity and interact with your followers. Reply to comments, answer queries, and offer support where necessary. Finding the right balance between automation and real interactions can help you build a large and loyal following.